Branding & Positioning for Marketing

Become what you’re meant to.

Simplify complexity, reduce risks, and draw your organization out of its adolescence.
what could be
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WHAT | STATE OF ASSEMBLY

What do you imply?

Perception shapes reality faster than facts. While you focus on what you do, customers decide who you are. Smart organizations lead with what they imply instead of reacting to it.

SEE how we've reSHAPEd PERCEPTION
Tourism Branding & Marketing

All roads lead to roam.

They weren’t. Columbia County was seen as a “pass-through” dead zone with just convenience stores and fast food along a highway to somewhere better.

MAKES YOU WANDER
MIddle School Branding & Marketing

It Starts in the Middle.

Often dismissed as a typical “San Francisco” style middle school, their abstract concepts and heady language made them seem more mystically dubious and cultish than innovative.

IT STARTS HERE
Emergency Restoration Service Branding & Marketing

We don’t need another a hero.

Mirroring their industry, Ideal positioned themselves as heroes focused on technical capabilities and equipment. They blended in with competitors who treated every restoration job the same, regardless of building type.

RESTORE

emergency restoration

Get them back to their future

Restore

PRIVATE SCHOOL BRANDING

Untangle 156 years of mistaken identity

go to school

TECH STARTUP BRANDING

Make friends (and money) with the enemy

ride the wave

REAL ESTATE DEVELOPER BRANDING

Be cheap, easy, and worthy of trust

a good space
Brand is a way to say who you are without having to speak.

HOW | STATE OF ASSEMBLY

Reveal, Articulate & Design

It's difficult for an organization to see itself with clarity. We reveal what makes you distinctive, articulate it in ways that resonate, and design visuals that authentically represent who you are.
see how it's done
The famous School of Athens painting with the State logo pattern across the image.

Fruitful ambitions begin with a click.

Become what you're meant to
Maison de l'évolution