BRANDING & BUSINESS STRATEGY |  PORTLAND, OREGON

To your own self be true.

What should your business be? When a customer hears your name, what comes to their mind—what do you want it to be?

Branding articulates what your business is—what it should be.
It makes clear and realistic business objectives possible. It's the foundation for priorities, strategies, plans, execution and the starting point for structure.

The gut feeling that persuades, visuals that speak for themselves, and words that speak to others—hand over heart—these strategies all dwell within you. Articulate what you want to be.
show yourself

WHAT  |  STATE OF ASSEMBLY

What is your business?

Is what you do self-evident? Does your workforce understand the long-term aim? Or the continuing responsibility? Do they know how to handle any contingency in the daily give-and-take of business? Is what you do self-evident to your customers—or do you feel like it is?

To articulate strategy, and create words and visuals that support business, you need to know what your business is in the eyes of your customer. You need to know how to expresses it. You must be willing to dig deep, ask questions of yourself and guide an agency through. Together we pull the strategy out.
Meet the clients who know what they are

HOW | STATE OF ASSEMBLY

There is no one youer than you.

Every impression, each layer, can be the strategy that strengthens your brand. To captivate, not deceive, it has to come from an authentic place. Sure, we could guide you through the branding process. Or better yet, since you know YOU so well…
You be our guide

WHO  |  STATE OF ASSEMBLY

Listening is a voice without words.

A brand that resonates—listens. It listens for the value it could provide its customers, employees, and investors. Intelligent strategies, powerful design and messaging come from listening. It’s not abstract mathematics—it’s being attentive. It's more listening than talking.
Meet the gleaners
The famous School of Athens painting with the State logo pattern across the image.

Are you ok doing business without strategy?

no.
Show yourself. We’re here to listen and articulate.