Your vision, the strategic edge, its benefits, and barriers must be established before we begin visual design. Our practice ensures your brand coincides with your business goals completely. It’s a strategic framework that determines and adjusts execution based on creative exploring with a team of active listeners and motivators.
The Eightfold is our practice that determines and gives you a competitive advantage. It’s a framework that starts with research and ends (or doesn’t end) with continuous execution of brand, customer, and employee experiences.
Exceptional branding doesn’t only come from us; it comes from the effort you put in. It’s a daily practice and ultimately, a state of assembly. The elements of our practice, The Eightfold, make it painless to be the brand you ought to be.
Know your position amongst the competition. Understand what makes you different. Utilize it.
Know the reason you exist — beyond making money. Show your value. Give people reason to be loyal.
Protect the brand with values your whole organization can embrace willingly or instinctively.
Add value to your customer’s life. Fulfill their needs. Their gut feeling about you is your brand.
A unique and consistent personality that is recognized as ‘only you’. Let it speak through every touchpoint.
Align all decisions with your purpose. No matter the size of the ask or act.
Use your values to act accordingly and stay earnest and consistent.
At every opportunity, be who you want your brand to be. It’s a reflection of you even without effort or action.
Show yourself. We’re here to listen and articulate.
