What the hell is this category? What do I do with this?

—a frustrated corporate officer, pondering client queries


People didn’t want to go back. After months of being cooped up in their homes the world’s workforce didn’t necessarily want to head into the office. In fact after 2020, most of them never wanted to go back again. For companies that wanted to keep the best talent, they were forced to find a new alternative. A decade old ‘new’ alternative needed to be ready for its close up.