Business strategy before design
Before design, you must define. What value does your business create for your customers, and what position can you hold over your competition. We use a practice that defines intangibles and expresses them through business and brand strategies—a foundation for messaging and design.
Brand is something each of us already has, all we need to do is find it.
We don’t take clients “down a path.” This is not a “process” with a common outcome. A business must differentiate to succeed—it must differentiate to survive. To do this, YOU have to be our guide; we’ve come to hike in, camp out. Understand who you are and the value you bring your customers. You’ll need to tell us where you want to be and find a strategy for it. We need to set up our camp in your mind. Take it ALL in.
And oh the places we’ll go. Every business has something remarkable about them. The brand strategy, design, and messaging you need have been inside you all along. We help you draw it out. Here are a few cases.